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Market of Choice Announces Intent to Acquire Basics Market in the Hillsdale Neighborhood

EUGENE, ORE., Jan. 16, 2026 — Oregon’s largest independent family-owned grocer, Market of Choice, has signed a letter of intent to acquire the Hillsdale Basics Market grocery store, which would add a fifth Market of Choice location in the Portland metro area and become its 13th store statewide. The planned acquisition reflects Market of Choice’s commitment to serving neighbors with the products, service, and accessibility the community is accustomed to.

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Basics is a locally owned market designed to help people eat nourishing, locally sourced meals at home. We are part of Wild Rose Foods, a collective of farmers, culinary experts, nutritionists and natural foods veterans inspired to nurture health through food. Basics finds the freshest, most flavorful ingredients, pairs them with simple, seasonal recipes, and shares kitchen skills and nutrition know-how so everyone has just what they need to cook at home. The markets are supplied by a network of organic, sustainable farms and Oregon food producers that prioritize soil health, animal welfare, regenerative practices and seasonal rhythms.